Privacy Policy

1. Introduction:

Welcome to the Lux Nova Enterprises website. At Lux Nova Enterprises, we are committed to protecting the privacy of our visitors and customers. This Privacy Policy outlines how we collect, use, disclose, process, and manage your data. It also details the measures we take to safeguard your privacy and the mechanisms we have in place to protect your personal information.  

2. Scope and Legal Compliance:

Lux Nova Enterprises is committed to adhering to the New Jersey Data Protection Act (NJDPA) and the Delaware Personal Data Privacy Act (DPDPA), acknowledging their applicability to our operations and our commitment to consumer rights within those states. We understand these laws grant residents specific rights regarding their personal data, including access, correction, deletion, and opt-out options for targeted advertising and data sales. We are mindful of the data minimization and purpose limitation principles, the heightened protection of sensitive data requiring explicit consent, and the NJDPA’s requirements for data protection assessments and universal opt-out mechanisms.

3. Information Collection:

We collect various types of information to provide and enhance our services. The specific data we collect and how we collect it include:

• Personal Information: This may include your name, email address, postal address, phone number, and payment details, collected when you register, make a purchase, subscribe to our newsletter, or contact us.

• Usage Data: We automatically collect information about your interaction with our website, such as your IP address, browser type, operating system, pages visited, and time spent on our site.  

• Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to track your activity on our website, personalize your experience, and gather data for analytics purposes.  

• Information from Third Parties: We may receive information about you from third-party sources, such as business partners or marketing agencies, subject to their privacy policies and applicable law.  

• Data Collected Through Forms and Interactions: Any information you provide through online forms, surveys, or other interactive features on our website.

4. Use of Information:

We use the collected information for various purposes, including:

• Providing and maintaining our website and services.

• Processing transactions and fulfilling orders.

• Communicating with you, including responding to inquiries and providing customer support.  

• Sending marketing communications and promotional offers (with your consent).

• Analyzing website usage and improving our services and user experience.

• Preventing fraud and ensuring the security of our website.

• Complying with legal obligations and enforcing our terms of service.

5. Data Sharing and Disclosure:

We may share your information with third parties in the following circumstances:

• Service Providers: We engage third-party service providers to assist with website hosting, payment processing, data analytics, and other services.  

• Business Partners: We may share information with business partners for marketing or collaborative purposes.

• Legal Requirements: We may disclose information to comply with legal obligations, such as subpoenas or court orders.

• Protection of Rights: We may disclose information to protect our rights or the rights of others, or to prevent fraud or illegal activity.  

6. User Rights:

You have certain rights regarding your personal information, including:

• Access and Correction: You can access and update your personal information.  

• Deletion: You can request the deletion of your personal information.

• Opt-Out: You can opt out of receiving marketing communications.  

• Data Portability: You can request a copy of your personal information in a portable format.  

• Right to know: You have the right to know what data we collect about you.

• To exercise these rights, please contact us using the contact information provided below.

7. Cookies and Tracking Technologies:

We use cookies and similar technologies to enhance your browsing experience and collect data about your preferences. You can manage your cookie preferences through your browser settings. Please refer to our Cookie Policy for more detailed information.  

8. Children's Privacy:

Our website is not intended for children under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.  

9. Changes to This Privacy Policy:

We may update this Privacy Policy periodically. We will notify you of any changes by posting the new policy on our website. Your continued use of our website after any changes constitutes your acceptance of the updated policy.  

10. Contact Information:

If you have any questions or concerns about this Privacy Policy, please contact us at:  1800-537-4308